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Senior Director of Media Relations

July 7, 2010. by YeshivaOC

Company Description:

Yeshiva University, ranked in the top tier of universities nationally, offers rewarding and challenging employment opportunities to qualified candidates in a wide range of disciplines. Founded in 1886, Yeshiva University has a strong tradition of combining Jewish scholarship with academic excellence and achievement in the liberal arts, sciences, medicine, law, business, social work, Jewish studies, education and psychology. The University offers an excellent compensation package, and a broad range of employee benefit plans, including immediate participation and full vesting in the University’s retirement plan. Staff members are typically eligible for four weeks paid vacation each year.

Yeshiva University is an equal opportunity employer committed to workforce diversity

Job Description:

  • Lead a professional team including outside agencies that function strategically and proactively
  • Continue to mentor, develop and train media staff
  • Identify the best agencies to support us, and direct their efforts and ensure we are fully utilizing our resources
  • Bring best practices to our media relations effort to use new media effectively to promote public relations and conduct regular analysis to prove ROI (return on our investment)
  • Oversee and promote all YU news in vehicles generated from department, including newsletters such as YU Today, News Page and Home Page on YU.edu site
  • Develop a relationship with students and promote student accomplishments
  • Seek editorial opportunities for placement of philanthropic news
  • Educate our clients about how public relations works and the roles they must play for us to be successful
  • Lead us in new media in partnership with our interactive media department, to better tell the University’s story, reach prospective undergraduate as well as graduate students, reach the community and build its connection to each other and the University
  • Bring a media relations perspective to all the efforts of the department
  • Be a part of the senior team and lead the communications and public affairs department’s thinking as a collaborative partner with other members of the senior staff, and the Vice President
  • Build an external communications plan for the President with the Vice President and President’s Chief of Staff
  • Develop a close relationships to local Jewish media in NY metro area and other key national markets, developing a steady flow of pitches to build a deeply penetrated presence for YU
  • Bring cause marketing knowledge to our public relations efforts: identifies and builds partnership opportunities with other organizations that will extend our presence

Job Description:

  • 10+ years of experience in public relations firm and/or in a client-side organization
  • Knowledge of the Community and sensitive to its issues and practices
  • Understand the external Community and the key players in it
    • Knowledge of secular and Jewish media (Print, television, radio, and on-line media), with close relationships in all

Skills and Competencies:

Is discrete, positive, energetic, creative, hard-working, with a sense of humor exhibits good judgment and strategic thinking, and is a good collaborator and communicator.

Apply Here

Filed under: Administrative, Full Time, NYC, Non-Profit.