Job Description:
What is the best way to tell a story online? Yeshiva University’s (YU) Interactive Media Team is looking for a Senior Web Content Producer to help us translate the richness and vitality of this amazing institution onto the web. As we conduct a full-scope website redesign, help us implement the university’s online message by acquiring, creating and/or managing on-line content: including text, images, animation, audio, and video as
Reporting to the Director of Interactive Marketing, the Senior Web Content Producer will collaborate with the entire Communications team including the Creative Director and News Editor-in-Chief. He or she will take the lead in creating an overall web content strategy and developing and sourcing original content for the Web site. The selected candidate will oversee the content development of the website and social media programs across emerging media platforms (e.g. Facebook, Twitter, YouTube, etc), by managing a team of freelance writers as well as by working with content providers throughout the University.
Key Responsibilities
- Bring knowledge of industry best practices as a member of the editorial team
- Lead the re-imaging of the YU Web as part of the web redesign by hiring a team of freelance writers, interfacing with the Web Project Manager and all other areas of the University and contributing to the process of information design
- Analyze site usage and work with the Director of Interactive Marketing to create a web content strategy
- Assist with setting policies and standards for e-mail, video and mobile communication platforms.
- Help us train and educate content providers across the University
- Execute across all of the university’s social media platforms
- Clear copyright for the use of any existing content.
- Monitor, gather and respond to user inquiries, comments and suggestions.
Requirements:
- BA or BS
- Minimum seven years of online publishing or new media experience in content development, project management or production, or a relevant combination.
- Excellent writing and editing skills with strong portfolio of original content.
- Understanding of web accessibility guidelines including 508 compliance
- Fully versed in SEO best practices
- Experience with online advertising and email marketing a plus
- Experience in analyzing web usage trends
- Basic understanding of (x)HTML, CSS and Social Media
- Three or more years in a supervising editor or section editor role providing direction to writers and content providers.
- Knowledge of and experience with content management systems.
- Ability to work effectively and comfortably with inside and outside constituents and stakeholders.
- Creative!
- Energetic self-starter with good interpersonal and collaborative teamwork skills.
- Proven ability to manage and prioritize multiple tasks and projects.
- Knowledge of large, complex sites critical and experience in a University is a plus.
Filed under: Full Time, Marketing, NYC, Non-Profit, Public Relations, Web Design.
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