Archive for the 'Market Research' Category

September 23, 2008. by myx

The Media Sales Planner will analyze RFPs, build online media proposals and create presentations in Word, Excel and PowerPoint for the leading online video network. The ideal candidate will help conceptualize sponsorships and custom programs, applying a high-level understanding of partner inventory levels, demographic information and technical specs. Responsibilities will include researching industry trends, understanding the company’s various ad products, and interfacing between the sales and operational groups.

Online application available, click here.

Filed under: Market Research, NYC, Trellis Associates.

August 21, 2008. by mytrellis

OVERVIEW:
This role will provide thought-leadership in measurement and analysis for digital marketing. He/She will also identify new ideas and opportunities for analytic projects.

DUTIES:

• Perform marketing campaign and investment analysis for all Online advertising, and website related activities
• Analyze data from online marketing campaigns: user response, web site conversions, feature usage, attrition rates
• Conduct in-depth analysis of larger campaigns
• Deliver online customer analyses, such as: Customer Segmentation, Retention Analysis, Lifetime Value Analysis,

Advertising Research, Brand Research, Site Utilization

• Define and implement routine reports (weekly / monthly) for marketing campaigns
• Provide detailed monthly and quarterly results overviews to management
• Participate and support in delivering results and presentations to clients
• Provide recommendations on improvement of marketing efficiencies and effectiveness
• Stay abreast of current trends and best practices in marketing analysis and tools/techniques

SKILLS & REQUIREMENTS:

• Minimum 3+ years of experience providing relevant marketing analysis
• Proficiency using site reporting/analytic tools such as Omniture, DFA, Webtrends, Visual Science, Coremetrics, WebSideStory, etc
• Strong proficiency in Microsoft Word, PowerPoint and Excel
• Strong written & verbal communication skills
• Strong internal client service skills

ATTRIBUTES:

• Able to work in fast paced environment where flexibility is key and directions can change frequently.
• Extreme attention to details and outstanding organizational skills
• Self starter, highly motivated to excel w/minimal supervision

Online application available, click here.

Filed under: Market Research, Marketing, NYC, New Jersey, Trellis Associates.